Our Story

THE CREATORS

Marina Sersale was born in Rome, Italy. Through her father she is part of the Sersale family that founded and still owns the famous and award-winning 5-star hotel Le Sirenuse in Positano, on the Amalfi Coast.

Sebastián Alvarez Murena was born in Buenos Aires, Argentina, to a family of writers. He lived in Spain and Switzerland before settling in Rome, where he has been living for the past 40 years.

A BIT OF HISTORY

At the end of World War II, four brothers of the noble Neapolitan family of Sersale reunited in Positano and decided to offer the world what they had to share: their sense of hospitality and their beautiful 18th century palazzo. Thus was born the Hotel Le Sirenuse, today universally acclaimed for its beauty and its style, a unique combination of antique works of art and site-specific works by contemporary artists.

In 2004, to celebrate the Hotel's 50th anniversary, Marina and Sebastián created Eau d'Italie, Le Sirenuse's signature fragrance, an instant classic that became the brand name of a collection of exclusive fragrances and body care products inspired by Italy.